Why do we exist?

“Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for 50 years no longer works, and marketers have started to figure that out. In the process, your clients will fire, hire, fire, and hire agency after agency…seeking someone (anyone) who can help them perhaps on where to go next.”
- John Stratton - CMO Verizon Wireless

“The threat is if agencies don’t look at the model and explore new forms of connection and collaboration.”
- Brian Perkins VP Marketing, Johnson & Johnson

“Marketers will need to work closely with television programmers and devise content that promotes the brand in such a way that the purpose is not solely advertising, but also to create content and entertainment."
- Yankee Group Media & Entertainment Strategies

“Too many agencies are tethered to a "30-second TV spot" mentality, and this financial incentive keeps them from changing their model.”
- Robert Greenberg, Founder RGA

Who we are
What we mean by change
Why we exist
When we’re right for your business
Work we’ve done

CHANGE is what happens when smart people ask the right questions.

Contact:

Alex Kaminsky, CEO
CHANGE LLC
404.723.1011 (mobile)
404.303.1022 (main)
alex@ideaschange.com