What we mean by change :

Our world is changing. TV is on cell phones. The web is going on TV. Phones have cameras. Cameras have phones. Monitors are getting bigger. Screens are getting smaller. There’s pod-casting, V-casting and ego-casting. IPTV networks are launching. Social networks and user-generated media are spawning. And “on-demand” has given consumers an unprecedented amount of choice, influence and mobility.

Media-friendly technologies are threatening the effectiveness of traditional advertising. The complexities of sponsorships and property marketing require that media buyers begin to think like media creators. And although brand marketers claim to be looking for innovative solutions, their agencies too often rely on the “tried and true”.

Brands today need ideas. Ideas that show a real understanding of the audience and engage them in ways that are meaningful, creative and emotive. Ideas that seamlessly work across multiple channels, rather than executions designed for one. Ideas that become great forms of communication, executed in whatever context works best. Ideas that build the brand experience because they’re relevant, different and interesting. Ideas so good they articulate “what’s possible”.

Who we are
What we mean by change
Why we exist
When we’re right for your business
Work we’ve done

CHANGE is what happens when smart people ask the right questions.

Contact:

Alex Kaminsky, CEO
CHANGE LLC
404.723.1011 (mobile)
404.303.1022 (main)
alex@ideaschange.com